Another SE Land article on the page layout update Google just rolled out.
Has anyone seen active evidence of this? Is it just ads or seriously hitting anything that doesn't have content above the fold. What does their crawler do, go through the CSS file and calculate the height of each div until it hits a block of content? Seriously. There are a lot of business sites that have images or video above the fold and the text doesn't display until further down.… we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
How can they even tell that by algorithm? By bounce rate?